BIP Summer 2024

SUMMER 2024

28

Official magazine of NABIP

NABIP Shaping the future of healthcare

Volume 71 No.1

EDITOR-IN-CHIEF Elizabeth Galentine elizabeth.galentine@contentovation.com

ADVERTISING SALES MCI (410) 584-1900 Danielle.lucifero@wearemci.com

PRINTER Walsworth (573) 442 8714 www.walsworth.com

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REPRINTS MCI USA (410) 584-1900 Danielle.lucifero@wearemci.com

20 The Power of Presence Alycia Riedl draws upon a lifetime of committed service as she steps into the NABIP presidency. 28 From Data to Decisions With artificial intelligence permeating everything from benefits design to patient care, brokers face a pivotal moment. Embracing AI holds the potential for tailored solutions and enhanced outcomes, but ethical considerations and privacy concerns still loom in this transformative era. 34 The Medicare Rule Ripple Effect Amid sweeping updates to Medicare rules, NABIP’s advocacy underscores the indispensable roles that agents and FMOs play in ensuring effective Medicare delivery, pushing for policies that acknowledge their vital contributions to the healthcare system.

MAILING ADDRESS 999 E Street NW, Suite 400 Washington, D.C. 20004

EDITORIAL & DESIGN ContentOvation with Therium Studio

www.ContentOvation.com jamie.green@contentovation.com

www.theriumstudio.com melissa@theriumstudio.com

The opinions expressed in this magazine are not necessarily endorsed by NABIP nor does the magazine assume responsibility for statements made in advertisements or published articles. Send editorial submissions to: BIP Editor, 999 E Street NW, Suite 400, Washington, D.C. 20004. BIP (ISSN 2475-5826, publication no. 238660), 2023, volume 71, number 1 Published 4 times per year (Spring, Summer, Fall, Winter) by the National Association of Benefits and Insurance Professionals, 999 E Street NW, Suite 400, Washington, D.C. 20004. $25 annual subscription price is included in NABIP member dues. Periodical postage paid at Washington, D.C. and additional mailing offices.

On the cover: photography by Cary Rothschild