BIP Summer 2024

Before and during her years studying at the University of Minnesota, Riedl volunteered with kids with disabilities, thinking she’d ultimately become a social worker. Instead, she landed her first job at integrated health system HealthPartners after a stint working for her father. “Even though I truly believe the work that we do in our industry is service, people need us, and the work we do is really meaningful, I really missed giving back to the community,” Riedl says. Throughout the years, “Any time organizations that I worked for would want to do volunteer events or put together employee resource groups, I would try to get involved in those things as well,” she adds. “It's always been a really big part of who I am, being able to find other ways to continue to help the community.” A place at the table Riedl first became involved with MAHU thanks to her role in broker sales for insurance company Medica, where she worked after leaving HealthPartners. “MAHU was where brokers got their education, where they networked, where carriers interacted with the broker world,” she says. Within six months, Riedl found herself on MAHU’s Board of Directors, where she met her now-husband, although they did not marry until years later. At the time, Minnesota was beginning to build its state-based exchange, MNsure. Shawnee Christenson, Region IV vice president for NABIP, says Riedl ensured MAHU had a place at the table. “She was a big advocate of us attending those meetings so that we could help make sure all the decisions that were being made had agents’ insights in mind,” says Christenson, CEO of Crosstown Insurance. It was also when Riedl realized the strength of NABIP’s national presence. “It became really clear, really fast, that this was much bigger than Minnesota,” Riedl says. “I made a connection with our previous CEO, Janet Trautwein, who helped me consider what we needed to bring to the table to ensure the role of the broker.”

Alycia and her late father Dave Wiest at the 2018 Gordon Memorial Dinner, NABIP Annual Conference

Alycia and her mother,

Ginny Wiest,

enjoying a favorite holiday activity, baking

Alycia and her husband Cary's 2016 wedding. From left to right, Dylan Lindgren, Aryanna Riedl, Alycia Riedl, Cary Rothschild, Zoe Rothschild and Noah Rothschild

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