BIP Spring 2025

SPRING 2025

Official magazine of NABIP

NABIP Shaping the future of healthcare

Volume 72 No.1

EDITOR-IN-CHIEF Elizabeth Galentine elizabeth.galentine@contentovation.com

ADVERTISING SALES MCI USA (410) 584-1901 katy.lewis@wearemci.com

focus 24 24 Where benefits

PRINTER Walsworth (573) 442 8714 www.walsworth.com

REPRINTS MCI USA (410) 584-1901 katy.lewis@wearemci.com MAILING ADDRESS 999 E Street NW, Suite 400 Washington, D.C. 20004

strategy meets humanity Chelsea and Donovan Ryckis of Ethos Benefits aim to show that doing what’s right can lead to the most impactful benefit solutions. 30 Broker Voices: Amanda Brewton The founder of Medicare Answers Now is on a mission to empower brokers, educate beneficiaries and advocate for industry change. 32 The next era of healthcare champions intelligent tech and real food From digital innovations to clean eating initiatives, healthcare’s future is focused on prevention.

EDITORIAL & DESIGN ContentOvation with Therium Studio

www.ContentOvation.com jamie.green@contentovation.com

www.theriumstudio.com melissa@theriumstudio.com

The opinions expressed in this magazine are not necessarily endorsed by NABIP nor does the magazine assume responsibility for statements made in advertisements or published articles. Send editorial submissions to: bip Editor, 999 E Street NW, Suite 400, Washington, D.C. 20004. bip (ISSN 2475-5826, publication no. 238660), 2025, volume 72, number 1 Published 4 times per year (Spring, Summer, Fall, Winter) by the National Association of Benefits and Insurance Professionals, 999 E Street NW, Suite 400, Washington, D.C., 20004. $25 annual subscription price is included in NABIP member dues. Periodical postage paid at Washington, D.C., and additional mailing offices.

On the cover: photography by Douglas Scaletta