American Sheep Magazine March 2026

CONVENTION COVERAGE 2026

WHAT’S THE MOST AMAZING OR INTERESTING THING YOU LEARNED AT CONVENTION THIS YEAR?

ALISON CRANE , WY “What stayed with me was the award winners. Almost every acceptance started with family. It reinforced what you feel all week: this industry is built on family, and the community shows up for each other like one, too.”

JAKE THORNE , TX “The most useful takeaway was the strategy around marketing lower-value wool; how to build credible pitches, position attributes, and find the right buyers even when quality or commodity pricing isn’t in your favor.”

RACHEL GIBBS , ND “Hearing the lamb market discussion, where prices are trending and what’s driving them, was invaluable. It connected the dots between consumer demand, imports, and production realities, and made the business side feel more predictable.”

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