American Sheep Magazine March 2026

CONVENTION COVERAGE 2026

ALB HIGHLIGHTS: STRONG SALES AND WHAT’S NEXT The American Lamb Board (ALB) Board Meeting brought together board members and guests for updates on marketing, research, and education initiatives supporting American lamb. Strong retail sales momentum was a headline takeaway, good news that also comes with a challenge: ensuring production and productivity keep pace with consumer demand. The Board previewed a new American Lamb storytelling video designed to strengthen consumer connection to the product and the people behind it. Members also received an over view of Sheep IQ, an upcoming educational hub built to share best management practices that help producers improve efficiency, flock perfor mance, and long-term profitability.

“When demand grows, our job is to help the whole industry be ready for it, through smarter education, practical tools, and consistent marketing that keeps American lamb top of mind.” DAVID FISHER | CHAIRMAN, AMERICAN LAMB BOARD

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