America's Benefit Specialist October 2023

PRODUCT NEWS

physicians, dentists and other healthcare professionals like nurse practitioners and physician assistants. As the healthcare community continues to navigate grow ing provider shortages and reduced access to care, medical practices are looking for ways to recruit more talent, includ ing offering competitive benefits that provide a better experi ence and improve health outcomes for their provider staff. The new product suite, Sun Life for Healthcare Professionals, provides life and specialized short- and long-term disability plans that can be tailored for different income-protection needs. These coverages can be combined with Sun Life’s other coverage and services, including integrated absence management and paid family and medical leave. Sun Life is now independently offering full administration of these coverages for new healthcare practice clients. Two coverage options—the competitively priced Premium plan and lower-cost Preferred long-term disability plan—meet the needs of healthcare professionals and their need for income replacement. Employer clients will have access to Sun Life’s robust suite of digital experiences, including file feed inte gration or API connectivity, virtual benefits education, online claims submission and integrated claims management and absence reporting. Specialized features offered with Sun Life for Healthcare Professionals are subject to state availability and include ben efits for infectious and contagious disease, progressive illness, professional liability premium and cost-of-living adjustment. For more information, including states where available, visit www.sunlife.com/healthcareprofessional. Vitori Health, a national health plan solution that provides an alternative for mid-market employers and their employees, has announced its Vitori Vantage product, an industry first 36-month level-premium plan. The three-year level premium plan leverages proprietary financial engineering with unique features and benefits to combat continually rising annual health plan costs. Features of the Vitori Vantage Plan: • Complete all-in rate lock for 3 full years • No increase in administrative, claims, or reinsurance ex penses for three (3) years • Renewable for additional 3-year term • Surplus premium available for renewal or pay out Enhanced member benefits include: VITORI HEALTH DEBUTS THREE-YEAR LEVEL PREMIUM HEALTH PLAN

• Full-service concierge provides plan members enhanced personal service • No balance billing liability • $0 PCP visits • $0 generic Rx and $0 specialty Rx with financial assistance and lower cost drug sourcing • $0 virtual care for physical and behavioral health • $0 for surgeons of excellence elective procedures Vitori’s Vantage three-year level premium plan is available to select brokers/advisors and employer organizations. Visit www.vitorihealth.com to learn more. INTEGRITY TRANSFORMS THE AGENT AND CLIENT EXPERIENCE WITH AI Integrity Marketing Group recently announced Ask Integ rity—an AI-powered and voice-activated technology that leverages in-the-moment data analysis and intelligence to streamline processes and empower agents to build stron ger client relationships. Ask Integrity is available to Integrity partners and their agents through Integrity’s end-to-end insurtech platform. “By leveraging Ask Integrity’s intuitive, data-driven features and functions, agents can even quicker and more compli antly reference relevant details and context to bring the right solutions to the individuals and families they serve,” said CEO Bryan W. Adams. “Every client encounter becomes more cohesive, expansive and supportive when vital, up-to-date information is just a voice prompt away. Integrity is commit ted to creating transformational solutions like Ask Integrity to offer exclusive solutioning to agents in the industry. We’re truly just scratching the surface of how this groundbreaking technological advancement will enhance how agents and advisors help clients plan for the good days ahead!” Ask Integrity provides a more personalized and extensive client experience by focusing on engagement and data-driv en insights. Ask Integrity provides instant, voice-activated access to details about each client’s healthcare and drug cov erage, medications, as well as preferences and perspectives. The platform also includes a proprietary analytics model that can help agents know which clients might be most interest ed in switching coverage. Ask Integrity also leverages Integrity’s proprietary call-re cording technology to seamlessly generate automated call summaries. This feature empowers agents to instantly review previous meetings, prepare for new client interactions and track action items, while helping to ensure commitments are honored compliantly.

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