America's Benefit Specialist October 2022

YOUR VOICE MATTERS

ed in more M&A information as a potential buyer or seller. For September, we wanted to find out more about chapter leadership and succes sion. We sent two surveys—one to current chapter leaders and the other to members not currently in a leadership role—each with unique questions. In the survey that went to current leaders, we asked about the length of terms for chapter officers. Most (58%) oper ate on a one-year term, while 23% go for two years. Nineteen percent chose “other,” and most of them explained that it meant that they had no term limit. When asked which board positions were hardest to fill, the top answers were president and membership chair. Secretary, legislative chair and program chair are the easiest to fill, according to respondents. In the survey of members not currently serving in a leadership position, we asked about the main obstacles to them volunteer ing for such a position. The top responses: time commitment and distance.

have the time,” followed by “It’s too expen sive” (19%), “It’s too far to travel” (18%) and “The agenda/speakers don’t appeal to me” (nine percent). When asked what is the most important thing to you when attending a trade show, the top responses were: learning from presenters, meeting people who really understand what I do, and networking with vendors. The big news at our Convention was that delegates voted to change the name of the association so, for the July survey, we asked what you thought about the new name and the name-change process. When asked if the new name achieves the goal of being inclusive of our entire membership and better describing who we are, 85% said yes. Furthermore, 89% of respondents thought that the name change would probably help us recruit more members. Another one of NAHU’s Strategic Plan goals is to provide more M&A resources to members so that was the subject of the Au gust Your Voice Matters. The survey found that 69% of respondents own their own agency and almost half (48%) were interest

Several months ago, NAHU began sending monthly surveys to all members as part of our Strategic Plan. The Board of Trustees and staff are using the survey results to plan future member benefits, meetings and more. Here are the results of the surveys we’ve done so far. In May, we asked you how you prefer to receive news and updates from NAHU. Email was the top ranked answer, fol lowed by the NAHU website, America’s Benefit Specialist (print version), the ABS website, NAHU’s social media accounts and NAHU’s App. When we asked which communications NAHU does well, responses indicated “breaking news” emails, the Washington Update and the magazine. When we asked which communications can be improved, top answers included nahu.org, the app and more targeted communications. With our Annual Convention happen ing later that month, in June we asked your opinion on conferences. Slightly more than half of the respondents said that they had attended at least one NAHU Conven tion. When asked “If you’re not attending this year’s Convention, what is the main rea son?” the top response (54%) was “I don’t

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