America's Benefit Specialist November 2023

CUSTOMIZABLE BENEFIT SOLUTIONS

For brokers, customizing solutions for clients is now imper ative. Brokers hesitant to adapt and design more cost-effec tive, robust health plans risk losing ground to their innovative counterparts. Direct primary care represents one of many non-traditional benefits that can enhance any health plan. Staying informed about emerging healthcare options in the marketplace is essential to remain competitive. Creating tailored solutions for clients is more straightfor ward than one might think. A multitude of options and prod uct bundles are available when brokers invest time in explora tion. By expanding the array of resources offered to employers, brokers can forge partnerships where employers and their employees derive greater satisfaction from their benefit pack ages. A strategic and cost-efficient approach strengthens the overall health plan and, ideally, the organization.

Andy Bonner is the CEO/co-founder of Healthcare2U, a nationwide integrated, hybrid direct primary care organization. Andy is dedicated to improving the quality and accessibility of affordable healthcare and wellness initiatives by developing innovative services and cost structures that are challenging the traditional models of

how programs are purchased and consumed. Andy’s passion for solving the healthcare challenges facing Americans today stems from a successful battle with cancer in 2006. This journey led to the creation of Healthcare2U in 2013. Andy is a graduate of Trinity University in San Antonio.

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