America's Benefit Specialist November 2023

CUSTOMIZABLE BENEFIT SOLUTIONS CAN DELIVER IMPRESSIVE COST SAVINGS

By Andy Bonner President and CEO Healthcare2U Austin, Texas andy@healthc2u.com

One of the biggest expenses for employers is providing health benefits for their personnel. This benefit helps to ensure em ployees have access to preventative care and yearly physicals. Without it, employers run the risk of having more employees out for extended periods of time with a serious illness. Given the substantial portion of their revenue allocated to maintaining a healthy workforce, employers often seek solu tions from brokers to support their employees while protect ing their business’s profitability. As the expenses associated with healthcare continue to surge, both employers and their employees are encountering unprecedented challenges. As businesses shift the healthcare cost onto their em ployees, the soaring expenses of prescription medications, increasing copayments and unreachable insurance de ductibles have left many employees feeling abandoned. It is evident that traditional health plan offerings, such as high-deductible health plans, are not enough on their own. A significant portion of the population requires healthcare options that are more affordable and readily accessible.

Employers may not be aware of solutions that can offer more cost-effective benefits to their staff, resulting in sub stantial savings to their bottom line. However, by collaborat ing with organizations that provide unconventional benefits solutions, expert brokers and healthcare organizations, employers can address their employees’ needs for enhanced care while managing costs. Innovative approaches to crafting customized plans are widely employed, especially in the staffing service sector and among employer groups that do not offer comprehensive health plans. Three such approaches are outlined below. AN EFFECTIVE SOLUTION Direct primary care is experiencing an impressive annual growth rate of 36%, emerging as an affordable and more accessible non-traditional healthcare alternative. Unlike conventional health insurance products, DPC members pay a modest monthly fee to gain unlimited access to primary-care services. There are no premiums or deductibles to fulfill, and

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