America's Benefit Specialist November 2023

PRODUCT NEWS

port, incentives and rewards designed to help customers live healthier. “In this age where you can get anything from groceries to a mortgage electronically, it’s important we offer that level of ease and convenience to our customers through a fully digi tal application process,” continued Kerins. “We’re committed to making it easier for our customers to obtain the quality life insurance they need to help protect their families and reach their long-term financial goals.” Learn more at johnhancock.com/life-insurance.

LIBERTY BANKERS INSURANCE GROUP LAUNCHES HOSPITAL INDEMNITY PLUS Liberty Bankers Insurance Group, a provider of life, health and wealth products, has announced the launch of Hospital Indemnity Plus. This supplemental health product is avail able through the company’s independent agent distribution channel in 23 states, with additional states in the near future. The hospital indemnity insurance product is offered through Liberty Bankers Life Insurance Company, a member of Liberty Bankers Insurance Group. The product features seven standard benefits including daily and extended hos pital confinement, intensive care confinement, observation unit visits, in-patient mental health visits, companion travel and pet boarding. “Prolonged hospital stays can add unnecessary stress and financial burden to families,” said Dave Peters, senior vice president, supplemental health division at Liberty Bankers Insurance Group. “With Hospital Indemnity Plus, policy holders receive a cash benefit to help cover medical and non-medical expenses.” Additionally, the product offers nine optional riders, allow ing an individual or family to customize the plan to meet their individual needs. Hospital Indemnity Plus is competi tively priced, available for ages 18-85, and offers a household discount. Hospital Indemnity Plus is now available in Alabama, Arkansas, Arizona, Colorado, Delaware, District of Columbia, Florida, Georgia, Iowa, Kentucky, Louisiana, Michigan, Missis sippi, Missouri, Nebraska, Nevada, North Dakota, Oklahoma, Rhode Island, Texas, Wisconsin, West Virginia and Wyoming. More information is available at www.lbig.com.

LIVELY DEBUTS FOUR LIFESTYLE SPENDING ACCOUNTS

Lively Inc., a benefit solutions provider known for providing the modern Health Savings Account, announces four new Lifestyle Spending Accounts to augment its five current LSA offerings. This expansion empowers organizations to meet their employees’ ever-evolving needs by offering easily cus tomizable spending accounts. First emerging in the benefits space around 2017, LSAs are employer-funded accounts that provide a taxable cash ben efit to employees to pay for every day, non-medical, lifestyle and wellness expenses. Employees pay out of pocket for eligi ble expenses, then submit for reimbursement through their LSA, paying taxes on only what they get reimbursed. More than ever, employees are rethinking their goals and expecta tions for employer-sponsored benefits. LSAs enable employ ers to provide a benefit that supports the whole employee beyond health alone. With Lively LSAs, employers can flexibly meet real employee needs, enhance their workplace culture, and attract and retain employees. Lively’s new LSA offerings cover a full range of lifestyle expenses, including: • New Chapter LSA for family planning, fertility, surrogacy and adoption expenses • Experiences LSA for entertainment and travel, such as concert and sports tickets, airline travel and hotels • Team Boost LSA for team-building activities such as group and team events, milestone celebrations and travel expenses • Reconnect LSA for return-to-work expenses such as trans portation and meal reimbursement Lively’s New Chapter’ LSA became available in October, and the rest will debut by the end of the year. For more information about working with Lively, visit live lyme.com.

NOVA LAUNCHES INNOVATIONS LIFESTYLE BENEFITS

Achieving a work-life balance can be a challenge. Nova’s new Innovations Lifestyle Benefits can help employers expand their company culture and promote employees’ mental and physical well-being. Lifestyle benefits, sometimes called Lifestyle Spending Ac counts, are provided in addition to a traditional health plan, allowing employees the option to spend funds on eligible products and services to best meet their needs. Employers can choose the products, services, and activities they want to cover. Adding a benefit to help defray the cost of health and wellness expenses is an investment in employee time outside of work.

16 ABS | benefitspecialistmagazine.com