America's Benefit Specialist March 2023

PRODUCT NEWS

group ACA, large-group fully insured and large group self-in sured across 2024 and 2025, subject to regulatory filings. For more information, visit www.highmark.com.

PIVOT LAUNCHES DIGITAL SOLUTION FOR MENTAL WELL-BEING Pivot, a behavioral change digital health company, has announced the launch of Pivot Flex, a digital health solution employers and health plans can offer their employees and members to help themmanage everyday stress and build resilience to improve their mental well-being. A natural evolution of Pivot’s offerings, Pivot Flex is based on the successful behavioral change model established with its flagship solution, Pivot Breathe, for tobacco cessation. Stress is the number-one reason people smoke, and the com pany realized that skills, lessons, and support offered through Pivot Breathe could be applied to a much larger population impacted by the health crisis of stress and burnout. Pivot Flex is a mobile app and set of tools built on sever al proven tenets to address everyday stress. The platform provides board-certified health coaches, connection to a supportive community of fellow users, and challenges, tools and resources, such as the Flex Assessment, to help users track progress, develop strategies and become more resilient to the daily stressors we all face. Pivot Flex also supports employers and health insurers with insights into measurable data and outcomes they can tie into their strategic goals. “Did you know more than 70% of us are reporting insur mountable stress, leading to burnout and feeling out of con trol?” said David Utley, M.D., Pivot’s founder and CEO. “Having a dedicated coach to advise and guide you, a community around you, so you know where to turn and don’t feel alone, and ample ways to learn, challenge and practice to build new skills—that’s what Pivot Flex offers. We want to support hu man beings struggling with the challenges of everyday stress.” Employers and health insurers benefit too. Resilient indi viduals are likely to take fewer sick days, experience fewer stress-related healthcare claims, be more productive, and report greater job satisfaction. For more information, visit https://pivot.co/mental-well-being.

BENEFITMALL EXPANDS KAISER PERMANENTE RELATIONSHIP TO CALIFORNIA BenefitMall announced an expansion of its relationship with Kaiser Permanente to serve as a general agency in California beginning February 1. Kaiser Permanente members benefit from doctors, hospitals, digital tools and specialty services that are all connected to deliver patient-centered care. BenefitMall has served as a general agency for Kaiser Permanente in Colo rado, Georgia and the Mid-Atlantic for more than 10 years. “BenefitMall is proud to become a general agency for Kaiser Permanente in the California market, adding to our strong portfolio of products,” said Tiffany Stiller, BenefitMall vice president for carrier relations. “The opportunity it pres ents to elevate our service to our broker and carrier partners.” For more information, visit www.benefitmall.com. LIVELY GROWS NATIONWIDE BENEFIT SOLUTIONS NETWORK TO HELP BROKERS AND CONSULTANTS Lively Inc., a benefit solutions provider known for creating the modern HSA, recently announced the expansion of its na tionwide benefits network for employee benefits brokers and consultants. The network will give its members access to dis counted products, 360-degree service, and in-person events to help augment their benefits offerings and bottom line. In 2022, businesses went from needing to load up on perks and compensation to attract talent (84% of HR leaders in creased benefits to attract and retain employees, according to Lively’s Employee Benefits Pulse Check) to having to ensure they meet their employees’ needs in the wake of a volatile labor market, inflation pressures and rising healthcare costs. In 2023, benefits brokers and consultants are well-positioned to take a proactive, consultative approach to their client relationships and offer benefits options that give their clients, and their employees, opportunities for greater flexibility and savings. Lively’s network is a tool to help them do that. Lively’s products now cover a broad range of health and wellness categories, both pre- and post-tax, that will help em ployers offer timely and easy-to-use benefits to their employ ees without breaking the bank: HSAs, FSAs, COBRA, HRAs, Lifestyle Spending Accounts and Medical Travel Accounts. To learn more, visit www.livelyme.com.

CVS HEALTH LAUNCHES VIRTUAL PRIMARY CARE OFFERING, EXPANDS ACCESS TO MENTAL HEALTH SUPPORT The increasing need for digital innovation and better access to healthcare post-pandemic has led to a massive shift in how care is delivered. People now have more options in how they access their care, whether it be virtually, in-person or a combination of both. According to a recent CVS Health Care

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