America's Benefit Specialist July 2023

cording to Eastbridge Consulting Group’s newest research. Eastbridge’s “U.S. Voluntary/Worksite Sales Report” includes information from 63 companies, primarily on group and indi vidual life and health products. “Strong growth in sales of supplemental health products indicate employees are moving beyond the basics of life and disability coverage and discovering how these health prod ucts can help protect them against unexpected expenses,” said Nick Rockwell, Eastbridge president. Critical illness sales increased 15% last year, significantly higher than the product’s four-percent growth in 2021. Other supplemental health products with double-digit sales growth last year include hospital indemnity at 13%, accident at 12% and cancer at 10%. Key findings in the report: Life insurance sales dropped about three percent last year, but term life still holds the highest share of voluntary sales overall at more than $1.8 billion, representing 21% of the market. Disability sales increased nine percent last year, led by 10% growth in short-term disability. Long-term disability sales grew at the slower rate of six percent but still slightly exceed ed the overall industry pace of 5.4%. Dental, short-term disability and accident each account for about 12% of the overall voluntary market.

Nationwide Employee Benefits ® Discover supplemental health insurance offerings that your clients’ employees want. We offer the easy-to-quote, affordable employee benefits that your clients are looking for. Our products and approach help support your business, and we deliver helpful service from dedicated sales and service specialists. • Nationwide Provide SM supplemental health insurance pays upon diagnosis rather than making employees wait until they’ve been billed for treatment. • MedPair supplemental health insurance helps reduce out-of-pocket expenses by filling in the gaps in employees’ primary health insurance.

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Coverage provided by Travelers Casualty and Surety Company of America and its property casualty affiliates. Hartford, CT 06183. Coverage for all claims and losses depends on actual policy provisions. Availability of coverage depends on underwriting qualifications and state regulations. Program Administered by AMBA Administrators, Inc. In CA d/b/a Association Member Benefits & Insurance Agency CA Insurance License #0I96562 AR Insurance License #100114462 101474 (6/23) Copyright 2023 AMBA. All rights reserved.

The products are underwritten by Nationwide Life Insurance Company, Columbus, Ohio (CA COA #7032). Product availability, benefits and provisions may vary by state and may be subject to state mandates. Limitations and exclusions apply. Nationwide, the Nationwide N and Eagle, Nationwide Employee Benefits and Nationwide Provide are service marks of Nationwide Mutual Insurance Company. © 2023 Nationwide NSM-0283AO.1 (06/23)

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