America's Benefit Specialist December 2022

VOLUNTARY DISRUPTION

er broker partners and their employer group clients milk every last drop of the good PR and the positive marketing ‘halo effect’ that comes with offering a pet-friendly benefit. Did I mention how high employee en gagement goes when you add pet benefits to the mix? Sadly, to me, as a 23+ year industry professional—employees are quicker to click on pet benefits to learn more and get a quote than they are to click and learn about disability, life, hospital indemnity, etc. Well, you know the saying, “If you can’t beat ’em, join ’em”—and that’s what I’ve done and encourage you to do. Stop solely focusing on the benefits you know people need and be sure to add in the “warm and fuzzy” benefits (pardon the pun) that we know people want. That’s how you move the employee engage ment needle like you’ve never done before. As always, if you’d like to learn more, don’t be shy—reach out and let’s chat.

Where in the World

Silverman, Founder and Owner of Voluntary Disruption, a division of Silverman Benefits Group (SBG), is an Amazon “Best Selling” Author featured in the new book: Breaking

Through The Status Quo , and he’s also EBA magazine’s Voluntary Adviser of the Year. Voluntary Disruption works as the “adviser’s adviser” for client’s small to large all across the country, and is nationally recognized as a disruptive carrier agonistic enhanced benefits boutique with in-house distribution and enrollment services. Reach Eric directly by voice and text at (443) 676-0340, by email; eric@voluntarydisruption.com, at his website; voluntarydisruption.com, on LinkedIn, on Twitter @SilvermanSBG, or through his business Facebook page; facebook.com/ SilvermanBenefits.

Rufus and Toni Langley at a glacier flow in Vatnajokull National Park in Iceland

34 ABS | benefitspecialistmagazine.com