America's Benefit Specialist December 2022

PRODUCT NEWS

vices and more. Features of the Trio HMO plan include: Shield Concierge: live support from a team of professionals including registered nurses, health coaches, social workers, phar macists and more $0 copay for virtual medical and behav ioral health appointments Blue Shield’s Wellvolution platform for digital health and wellness apps Meal delivery and non-emergency trans portation support for qualifying members recovering from serious illness This high-value option will be the first widely available HMO in the county, offer ing residents and workers access to care at a lower monthly premium than most PPO plans at a time when many consumers are taking a cautious approach to budgeting. While some HMO plans have existed in Monterey County for narrow groups of employees, Trio is available to all local employer-sponsored plans as well as indi vidual and family plans across nearly all of Monterey County. Trio HMO is available to new commercial and individual customers in the expanded service area, for effective dates as early as January 1, 2023. To learn more visit news. blueshieldca.com. Banner|Aetna, a joint venture health plan owned by Banner Health and Aetna/CVS Health, has unveiled an all-in-one friction less billing program, designed to improve the patient payment experience by reducing billing confusion for members who receive care from most Banner Health doctors and facilities. Consumers are often confused by their medical bills and understanding how to reconcile with their plan coverage. BANNER|AETNA INTRODUCES FRICTIONLESS BILLING

Integrity partners access to a shared library of marketing assets and other fully compli ant and carrier-approved materials. Items available in MarketingCENTER include product-launch assets, agent-recruitment materials, best-practice guides and advertis ing programs. Designed to support an extensive range of marketing channels, the platform offers materials including social media assets, digital banners, direct mailers, email tem plates, videos and more. All the materials are available to download anytime from anywhere, and many are customizable, al lowing partners to add contact information, select imagery and choose headlines from approved assets. Integrity will continually add expanded campaigns to Marketing CENTER, and materials will be shared across the entire Integrity platform to help Partners reach more agents or consumers and showcase how best they can serve them. One of the most impactful benefits of the MarketingCENTER platform is the opportunity for partners to access free mar keting materials that have been extensively reviewed and approved to meet current compliance guidelines. “With the complexity of staying compli ant in an ever-changing Medicare land scape, Integrity MarketingCENTER is an incredibly valuable resource,” shared Ryan Kimble, president of Integrity Health. “It provides instant access to a full library of marketing resources that are compelling and compliant, which is a win-win. Being able to provide those materials to agents quickly and efficiently means they have more time to serve their clients—and it eliminates the question of if the materials they are using are approved.” To learn more, watch a brief video at www.integritymarketing.com/Marketing CENTER.

A joint effort between Banner|Aetna and Banner Health, frictionless billing provides an integrated statement online or in print that includes billing information from care providers along with coverage and payment information from the insurer. As a result, the member can see what was billed by the provider, what the member already paid (if applicable), what insurance covered and what is still owed. The statement serves as the single source of truth so members can quickly review all the information and then pay their balance owed. Other components of the program in clude automated billing and claim payment status updates for members as their bill makes it through the bill creation, sub mission and payment process, as well as a dedicated customer service line to assist members who still have questions. Whether it is an insurance or provider-related billing question, members can get their questions answered easily in a single phone call. While other health insurers and health care providers have been trying to address billing confusion, these efforts have been more difficult because these entities don’t have the same operational and financial alignment. Banner|Aetna is positioned to do so because of its joint venture structure, which brings together the people who provide care with those who help patients pay for it. INTEGRITY UNVEILS MARKETING CENTER PLATFORM Integrity Marketing Group LLC has launched the Integrity MarketingCENTER. Available to Integrity partners, this platform allows them to easily provide marketing materials to agents who work with Integrity- affiliated firms. MarketingCENTER is an on-demand, easy-to-use online portal that provides

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