America's Benefit Specialist December 2022

PRODUCT NEWS

on quick how-to videos for account setup, with WorkforceTXT, you have a dedicated team member for support. Secure and compliant: WorkforceTXT has been put through rigorous testing to earn HITRUST certification and is HIPAA-compliant. Minimal deployment cost: There is no charge each time you need to provision and deploy a new account for customers. Simply pay an annual administrative fee and a low per-text fee for usage. Five-digit shortcode: Ownership is included in the cost of WorkforceTXT managed-service fees. Other text-messaging providers charge an additional monthly fee for shortcodes. Or they may use standard phone numbers to send texting campaigns, which are often marked as spam by recipi ents or blocked by carriers. Multi-tenant access: Brokers and inter mediaries that license WorkforceTXT an nually have administrative control to create and manage individual “tenant” accounts for their customers. Multi-tiered capabilities: Flimp custom ized the client interface to include a unique tiering system, which allows brokers or employers to set up sub-accounts specific to an office, department or region. Each user has a unique login and can only access their specific employee groups. Reporting: WorkforceTXT has built-in usage reporting that tracks text messages attempted, delivered or undelivered. In addition to standard texts or SMS messages, Flimp can also host documents for clients to share via text such as benefits guides, surveys, weather-related notices and more. Any documents shared via text are available in the reporting dashboard so users can see how many times each was clicked. This provides brokers and employ ers with next-level insights on whether the materials are actually being viewed.

tiered admin controls for its WorkforceTXT employee text-messaging platform. With the new administrative features, brokers, en rollers, HCMs and carriers can easily deploy integrated HITRUST-compliant managed texting accounts and campaigns for their employer clients to help them communicate and educate employees about available bene fits, policies and open enrollment. Employee text-messaging campaigns consistently deliver over 90% employee-en gagement rates, as compared to average 20% open rates for email communications. This is particularly important for employers that need to alert employees to important, time ly information about benefits-enrollment deadlines, workplace rules and regulations, policy changes and safety protocols, but have trouble reaching them with email. The new multi-tiered, multi-tenant administra tive features of the WorkforceTXT platform enable quick, easy and low-cost deployment of secure SMS and IRV accounts by benefits brokers and enrollers on behalf of multi ple employer clients in a way that can be centrally managed and controlled, reducing risk and liability. “Too often, employers, benefits brokers and enrollers are using unsecure, non-com pliant texting platforms to communicate sensitive information to employees. This creates unnecessary corporate liability and risks. The WorkforceTXT platform is not only HITRUST- and HIPAA-compliant, but it eliminates the need for users to make requests for each new managed account, whether they want to add multiple offices or clients, the power is in their hands,” said Wayne Wall, founder and CEO, Flimp Communications. Here are a few of the benefits of the WorkforceTXT platform for employers, brokers and enrollers: Dedicated account team for training and support: While other texting services rely

SYMETRA PARTNERS WITH BRELLA ON SUPPLEMENTAL COVERAGE Symetra Life Insurance Company has expanded its voluntary benefits solutions by partnering with insurtech Brella to offer Symetra Health—a new supplemen tal health insurance plan. Symetra Health covers over 13,000 conditions in one plan to help ease the burden of out-of-pocket med ical costs. With data-driven personalized technology and member support, Symetra Health will empower employees to get the most out of their benefits. Symetra Health benefits are solely based on ICD-10 diagnosis codes. Three categories of coverage—moderate, severe and cata strophic—are available, covering conditions from concussions and dehydration to chron ic tonsillitis and heart attacks. Approved benefits are typically paid within 72 hours of an approved claim via PayPal, Venmo or on line banking. There are no preexisting con dition limitations or medical underwriting requirements, and every plan is supported with a streamlined implementation process and dedicated customer service. Symetra Health is currently only available in certain states. For more information, visit www.symetra.com.

FLIMP BOLSTERS TEXTING PLATFORM BUILT FOR EMPLOYEES Flimp Communications, a provider of employee benefits communication solutions for mid-market employers, has announced the addition of layered multi-tenant, multi

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