America's Benefit Specialist August/September 2023

VOLUNTARY DISRUPTION

adopting year-round communication approaches, leverag ing multimedia, incorporating gamification and empow ering employee advocates, brokers can help employers effec tively engage their workforce and create a culture of benefits appreciation throughout the year. Are you actively incorporating any or all of these strat egies? If so, which ones and how is going? If not, what’s stopping you? If you have any questions or want to dig deeper into these topics, don’t be shy, send me an email or direct-message me. I love talking about this stuff, and I’d enjoy a conversation with you! !

lines of business and led all aspects of strategic plan devel opment and service execution. Rieman earned his bachelor’s degree in management and organizational leadership from Illinois State University. He currently holds life, health, proper ty, casualty, variable contracts, Series 6, and Series 63 licenses. Finally, Tina Alford has joined Alliant as vice president within its Employee Benefits Group. Based in Salt Lake City, Alford will focus on supporting organizations throughout the Rocky Mountain region by designing and deploying comprehensive employee benefits strategies and solutions. With more than two decades of experience in sales, consult ing, and relationship management, Alford has established a track record of success that includes maintaining and improving client relationships and building client satisfac 5. EMPLOYEE-ADVOCACY PROGRAMS Employee-advocacy programs empower employees to become ambassadors for their benefits, encouraging their peers to take full advantage of the offerings. Benefit brokers can work with employers to develop these programs, which may include training sessions, resources for employee-led discussions, or even recognition programs for outstanding advocacy efforts. By fostering a culture of employee engage ment and peer-to-peer communication, brokers can amplify Have fun! Introducing gamification elements into benefits communication can make the process more enjoyable and engaging. Benefit brokers can help employers develop inter active games, quizzes or challenges that educate employees about their benefits while creating a sense of excitement. Additionally, offering incentives like rewards or prize draw ings for active participation can further motivate employees to engage with the benefits-communication initiatives. All in all, effective benefits communication is mission critical for increasing employee engagement and maximiz ing the value of benefits. Employee benefit brokers play a pivotal role in assisting their group clients in implementing innovative strategies to enhance benefits communication. By personalizing communication, utilizing interactive tools, the reach and impact of benefits messaging. 5.5 GAMIFICATION AND INCENTIVES Continued from page 37

Eric Silverman is the founder and owner of Voluntary Disruption, a division of Silverman Benefits Group. Eric is an Amazon best-sell ing author featured in the book Breaking Through The Status Quo , and he has been named EBA magazine’s Voluntary Adviser of the Year.

Voluntary Disruption works as the “adviser’s adviser” for clients small to large all across the country, and is recog nized as a carrier-agonistic enhanced-benefits boutique with in-house distribution and enrollment services. You can reach Eric by voice and text at 443-676-0340 and by email at eric@voluntarydisruption.com.

PEOPLE ON THE MOVE

tion. Prior to joining Alliant, Alford was a principal with an international insurance, benefits and consulting firm. She also has experience as a business development professional in the payroll and technology industries.

Curative Insurance Company has announced the appoint ment of Sean Maguire to the role of chief growth officer. Maguire brings over 30 years of experience in sales with a track record of driving revenue growth and boosting sales for major market leaders within the healthcare benefits space. Maguire spent over 15 years at various insurance companies and consulting firms leading overall growth and distribution, including Humana, Aon and Employee Health Insurance Management.

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