All About Holland 2026

HISTORY + HERITAGE

20th Century

As the century unfolded, the Holland area became known for furniture makers and businesses like Holland Furnace Company, Chris-Craft, and Heinz Pickle Factory. After World War I, tourism boomed, and visitors filled ornate resorts (later replaced by family cottages). Tulip Time was born in 1929, eventually growing into one of America’s most celebrated flower festivals. Following World War II, Hope College’s enrollment more than doubled, and the school expanded both its campus and academics to create the influential liberal arts college it is today. As late as the 1950s, nine out of ten Holland residents still traced their roots to Dutch heritage, but the community was changing. Hispanic migrant farm workers arrived in the 1940s, and Vietnam War refugees traveled halfway around the world to begin new lives here. In the decades since, the Holland area has grown, welcoming new industries and residents alike. A variety of industries thrive in the Holland area, with new ones regularly emerging. Gentex, Magna, and LG Energy Solutions are leaders in automotive manufacturing, while Haworth, Tiara Yachts, and Boar’s Head are top names in furniture, luxury boats, and food processing. In the 21st century, the Holland area continues to attract immigrants from across the globe. Like those before them, these new residents bring traditions, skills, and hopes - enriching the multifaceted fabric of the community. Holland Today

Dirk J. Dedel at Baker Furniture • Courtesy of Holland Museum

Courtesy of Holland Museum