12 Tips For The New Adviser

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SET UP A MARKETING PLAN

Marketing creates awareness about the yearbook and ads, explains why parents and students would want to buy them and tells parents and students how to purchase. You need to market to parents because they are the people who usually pay for the book. Here are a few tactics to use at the beginning of the school year. • Set up sales tables at: • Registration in August or September • Any back-to-school events that parents attend • Spirit week and homecoming • Use Walsworth’s Parent Email Program (PEP), which sends emails to your students’ parents, encouraging them to buy a yearbook and ad. Ask your registrar for parent email addresses when you get the student list. Sign up at walworthyearbooks.com/pep to enroll, then email your student list with parent email addresses to pep@walsworth.com. • Use Walsworth’s Online Sales program and place a banner on your school website that takes buyers directly to your online school store at yearbookforever.com. Online Sales relieves you of collecting money, and you get reports to track sales and distribute the books. Just activate your school store in Yearbook 360. • Schedule one or two Parent Ad Nights, where parents can sit with a student designer and get their senior or personal ad designed and pay for it then. The marketing tactics listed above, and many more, are in the following materials, along with information on selecting a marketing manager, training students and creating plans. • “Engage Your Audience and Sell More Yearbooks with Strategic Marketing,” a unit of the Yearbook Suite curriculum • “My Marketing Plan” book • Yearbook Marketing Checklist at walsworthyearbooks. com/marketing • Creative Ideas for Selling Your Yearbook eBook • Marketing items online at walsworthyearbooks.com/ marketing, including a year-long social media calendar, guerrilla marketing editable PDFs and business ad sales scripts

Photo by Ava Speropoulous

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