12 Tips For The New Adviser

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TALK TO YOUR YEARBOOK SALES REP

Your sales representative is the person who will guide you through the printing and delivery process. Anytime you have a yearbook question, contact your sales rep. Keep the contact information for your in-plant customer service representative handy, too. Before the school year starts, your sales rep will want to meet with you to start the year right. Make sure these items are discussed. 1. Review past yearbooks. Discuss the cover designs and the number of pages in the book. The materials and applications used to make the cover, and the number of pages and type of paper used, all affect the cost of the book. The number of pages also affects your deadlines. 2. Discuss marketing. If business or personal ads are sold, find out what marketing items your yearbook company offers, such as Walsworth’s “My Marketing Plan” booklet to train student marketers, online sales services and Customized Marketing items to reach parents about yearbook and ad sales. 3. Review yearbook costs and budget. Fill out a budget worksheet with the sales rep. 4. Review your Yearbook 360 area or your yearbook company’s online customer portal to see the information available to you there. 5. Talk software. Ask what software is used to create and submit pages. Does your yearbook program use Adobe ® InDesign ® or the yearbook company’s web-based program, such as Walsworth’s Yearbook 360 – Online Design? 6. Review deadlines. Ask how to set up mini-deadlines so the students can plan their work load. 7. Set delivery date. Decide on a preferred yearbook delivery date and mark it on your calendar. 8. Ask about training the sales rep can provide for your students on yearbook topics. 9. Set up meeting times with your sales rep for the remainder of the year. 10. Discuss expectations that you have of each other throughout the year.

Photo by Taelyn Corkill

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